Freelancing has skyrocketed in recent years, as the traditional model of the 9-5 workday withers and the rise of startups creates demand for more flexible workers. Nowadays, you can find a freelancer for almost anything – accounting, design, PA services, video, photography… the list goes on.
But if you’re not already working with freelancers, you may be wondering what all the fuss is about. To give you an insight into the value of freelancers, and how they can support your business, let’s explore why independent workers are worth every penny.
Agile business models
You don’t want to hire a whole team for a one-off project, or take on new employees during peak periods of your business. By partnering with a network of reliable freelancers, you can access the expertise of self-employed professionals, whenever you need them. So you can easily respond to the needs of your business, without the stress and expense that comes with it.
Businesses thrive on the talent and insights of experienced professionals. Don’t leave your marketing assistant blundering over a blog post, or your PA grappling with a camera. Hire a freelancer who specialises in the area of expertise you need, to ensure that every element of your project or strategy is completed to the highest standard.
An outsider’s perspective
It can be hard to see the wood for the trees when you’re so close to your brand or project. Sometimes, it can be infinitely useful to get an alternative perspective from someone who understands your business, but doesn’t live and breathe it. Whether you’re stuck in a rut or pioneering a product or service, new people foster new ideas.
Results you can rely on
It isn’t worth a freelancer’s reputation to miss a deadline or deliver sub-standard work. When working to a tight deadline or complex specifications, you need to know that you’ll get it right first time – which doesn’t always happen in-house when your team have other priorities to juggle. By giving a clear brief and agreeing a fair price, you can be sure that you’ll receive the best possible results, on time.
This brings us on to our final point – money. Tempting though it may be to find a freelancer offering the lowest rates, you want to be sure that you’re partnering with an experienced professional who can deliver on all of the above. Besides, by saving yourself the expense of recruitment, office space, sick pay and holiday, you’re already quids in by working with a freelancer. So don’t cut corners where it counts.