Blog & Case Studies
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Case Study: Kayli Barth
April 21, 2016
Case Study: Paddy McGrath
Case Study: Kelly Gilmour-Grassam
BLOG: Easy Ways to Motivate Your Freelancers
BLOG: How To Establish Your Worth
Case Study: Paul Allington
Case Study: Sarah Henderson
April 4, 2016
BLOG: How to Freelance Without Working for Free
April 1, 2016
Case Study: Hayley Jenkins
March 31, 2016
Case Study: Graham Allsopp
March 30, 2016
Why Freelancers Are Worth Every Penny
March 26, 2016
Case Study: Dave Wood
March 24, 2016
Case Study: Caitlin McEvoy
March 28, 2016
Kayli Barth, a digital marketing consultant with 8 years’ experience, works with
entrepreneurs and start-ups on their digital marketing strategy. Founder of The Freelance
Hustle, she also helps freelancers to establish themselves and build up their businesses.
I suddenly lost my biggest freelance contract after the content marketing agency I was
working for decided to stop outsourcing with immediate effect. They stopped
responding to my emails, despite having several invoices outstanding.
Having been introduced to the agency by another client, I began working alongside the
account managers and content strategists on their projects. They soon became my
biggest client, and I enjoyed working alongside the team on an hourly basis.
The owner, however, was unpredictable and would often interfere with projects. One
day, I was cut off without explanation. Only a few weeks later did I learn that there was
a big shake up in the agency, which included ceasing work with remote contractors.
As my account manager left the agency during this time, I lost my main point of contact.
This made the experience even more stressful, and I had several unpaid invoices to
settle with the client before we could wrap up our relationship; they stopped
responding to all of my emails.
Losing my biggest client with no warning was a shock, but I was determined to get paid.
It took six weeks of persistent reminder emails, but my ‘politely annoying’ approach
Following the experience, I changed my entire business model from working hourly and
billing later, to working on projects with a 3-month contract. This allows me to invoice
for the month’s work upfront, and renegotiate contracts before they come to an end.
The experience blindsided me at the time, but ultimately it has strengthened my
business model. My contracts now request payment upfront, and have a 3-week
renegotiation period, which secures my finances and enables me to plan ahead.
As I was working in Bali at the time, it also taught me to line up new clients before I go
travelling. Being a part-time digital nomad, it’s important to secure new clients when
you have a good wifi connection, rather than from an internet café with crappy wifi on
April 2016 (8)
March 2016 (6)